Sociabl Case Study
Sociabl helps socially anxious users practice real-world conversations through short virtual scenarios with AI characters who respond in real-time (gpt voice). I led product design, onboarding flow, and go-to-market -taking it from ideation to 600+ downloads and 500K+ launch-week views.
Learn more about the appOnboarding Design
The onboarding focused on calm momentum: how the user feels in social situations → what the user would do if they felt confident in any social situation → lastly priming them to take the leap and improve their social skills prior to hard paywall. Onboarding had an 81% completion rate, far above average, and was continuously modified through user feedback via Mixpanel.
Daily Practice Scenarios
Each day, users unlock a series of short real-world scenarios, like ordering coffee, starting small talk, or giving feedback at work. The AI responds conversationally, adjusting tone and pacing based on the user's comfort level. Each interaction ends with quick feedback on clarity, empathy, timing, and confidence.
Learning Library & AI Companion
Sociabl also includes a library of short lessons on topics like active listening, small talk, and managing overthinking, designed to complement daily practice. Users can also talk with Chatto, an in-app chat buddy that offers personalized advice.
Gallery
